The name change has been brewing in the background for some time, and it better reflects what we do - we "cloud-ize" your business ideas.
While we loved our old name ("API Games"), unfortunately, most of the people who we met at conferences and meetups erroneously jumped to the conclusion we were in the business of developing games.
This created unnecessary confusion and made market cut-through challenging to achieve.
The original intent of the "API Games" name was to communicate that our low-code technologies were so advanced that customers could literally "game out" the design and development of incredible APIs in near real-time, which radically accelerated innovation, and reduced cycle time and time to market.
This outcome still remains the core success criteria of our API technologies, but equally, as a business, so does achieving cut through in our marketing efforts. As a result, in late 2022, we started exploring the idea of renaming the business and settled on Cloudize Limited.